- About CCB
- About the Survey
- Methodology
- Questionnaire
- Interpreting the Data
- Glossary of Terms
- Press Coverage
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Glossary of Terms
- Consumer Packaged Goods (CPG) & Healthcare
- Also known as FMCG (Fast Moving Consumer Goods)
- ROPO
- Research on/offline, Purchase on/offline
- User-Generated Content
- Online information created by individuals
- Retailer Websites
- Online site belonging to a specific retailer
- Manufacturer Websites
- Online site for the OEM (original equipment manufacturer), or end provider of a given product or service
- Price Comparison Websites
- Online site in which consumers can view products’ pricing across multiple retailers (ie Go Compare, PriceWatch)
- Online Auction Websites
- Online site in which consumers can bid on products (ie eBay)
- Search Engines
- Website or programme used to search and aggregate information (ie Yahoo!, Bing, Google)
- Mapping Websites
- Online site offering maps, many of which are interactive and searchable
- Financial Websites
- Online site containing financial information
- Consumer Review Websites
- Online site allowing consumers to post and view feedback on various products
- Social Networking Sites
- Online service for maintaining and building social networks (ie Facebook, MySpace)
- Microblogs
- A form of blogging in which content is very limited (ie Twitter)
- Video Portals
- Website offering video content (ie YouTube)
- Blogs
- Website or portion of a website maintained by an individual or company to share information and opinions
- Bulletin Boards/Forums
- Online discussion site that may or may not be moderated in which people are able to share opinions and experiences
- Low Sample Size
- Number of respondents less than 50
- Internet Usage
- Based on frequency of access
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